Do you want your games to feature in app store? Is it your dream to reach more an more people and get reviews for your game?
Well, you are in luck because in this blog you’ll get 7 mobile app marketing strategies that will get you on the play store and feature you as the top performing game in the store.
- Start Marketing before the launch
Once you finalize the launch date of the app, you need to make a marketing strategy before the launch.
Find out your ideal users and make them download the app. You can do that by making a landing page and showing the users how your app can help in solving their problem.
The early-stage marketing will help you to get the attention of users that are willing to try your app, or you will be able to reach those customers that are new in the app market and still searching for a solution.
According to a study by Google, more than 40% of the users still search for apps in the play store before they search them on Google search engine. The rest of the users will find via YouTube videos or blogs, along with other options.
So, there is much ground that you need to cover before you even launch your website.
- Find & Engage Potential Customers
The best way to find potential customers is to register yourself in-game forums. Here you’ll be able to learn more about the intent of gamers and what type of game they want.
It will be easy for you to find your potential gamers who will download your game just for the sake of playing it. If you hit the jackpot, these gamers will create word of mouth for your app.
So, you should get feedback from your target audience and make the necessary changes before you give the final product.
Moreover, you can use monitoring tools to identify the gaming industry influencers and ask them for feedback.
- Start a Blog
If you have noticed a blog of a professional miami web design company, you might have realized that in the blog, they always try to create value first before they sell anything to the customer.
For apps, you need to do the same. If you are a game devotee, start a blog and start reviewing different games. When you begin reviewing games, people dwill consider you as an authority and follow what you post.
When you start sharing experiences, readers will give feedback and start interacting with you. This is where you can pitch your game.
When people start taking an interest in your reviews, it will be easy for you to convince them to try your app.
- Release Teasers
Curiosity is a basic human need.
To get more out of people, get some teasers out there. If it is a story-based game, pick the most intriguing parts of the story and use them as teasers. This will grab the attention of people even if they are not into gaming and they will forward it or share it with their gamer friends.
- Go for a press launch
Before the launch, you need to make sure that you have all the launch material in place.
Before you launch the app, make sure that you have an app ready, video trailer available, and even content piece that you can use in your press release.
Reach out to influencers and ask them to share your press release with their gaming friends.
- Get Review first
You can submit your app for reviews at various channels. There are sites where you can submit your game and get a review for it. People will love to review it because some of the websites pay gamers to review new games.
You can even create a YouTube channel and share walkthroughs on that channel. Moreover, you can share fun facts and also the development process of how your team is working hard to ship the game on time.
Once the users realize that the game is developed with much effort, they will at least try to play the game once before they pass out any judgment.
Remember that if the game is confusing, people will not stick toit if the game is complex and confusing.
- Optimize the game for play stores
The gamers will search the game on the play store. So, if you are not present in the play store, it will be difficult for you to reach your potential customer. You must stand out from others so that people can find, play and review your game on the play store.
If you get a few good reviews, it will be easy to grab more customers from then onward.
Wrap it up
There are various channels that you can use to market your app. If you want to reach more customers, you need to use a diversified strategy to gain access to more people. The app market is flooded with millions of games, and if you want to steal the attention of users, you need to start marketing, get feedback and reach out to more customers.January 15, 2020