Mobile Applications, Web Applications and Cell Optimised Websites – The Pro’s and Con’s

To say that cellular apps are booming would be an obvious understatement, IDC predicts that international downloads will achieve 76.9 billion in 2014 and will be worth $35 billion. Since of this numerous firms are considering a leap onto the mobile application bandwagon. But does your company genuinely need a native cell app is this the best way ahead for your brand? There are other choices available which will permit you to consider edge of the cellular revolution which may possibly be better suited to your firm’s goals, strategy, target audience and eventually funds. We have place jointly an overview of the pro’s and con’s of native cellular apps, world wide web apps and cellular optimised sites to assist you decide the very best way forward for you.

Native Cell Apps

Native mobile applications are specifically created to run on the smartphones operating technique and equipment firmware. It generally requirements to be tailored and modified for use on diverse units (GIA)


Indigenous apps do not require web connectivity to function this presents users whenever, wherever obtain.

Native apps can provide increased functionality by tapping into the smartphone handset characteristics. If you would like your application to accessibility the user’s digicam or phonebook or make use of GPS location technological innovation, the accelerometer or server side thrust notifications then you will almost certainly want to go down the indigenous software route.

Native Apps are distributed through the app stores (Apple iTunes, Android Market). This is a effective platform to get your applications found supplied you have optimised your application for highest visibility.

Native mobile apps encourage greater person engagement with for a longer time user periods this is almost certainly because of to the richer user interface presented although this could be established to change with new developments in HTML5.

Surveys present that most affluent respondents are much more most likely to say they had downloaded a native app (Study by and Harris Interactive)
Con’ s
Price – a native application is specific to the cell handset it is run on, because it makes use of the features of that distinct handset. This implies if you are creating throughout iOS, Android and Blackberry working techniques the growth fees can be fairly higher as each and every device makes use of distinct coding.

Upkeep and complex updating which need to have further installation.

Web Applications

An software in which all or some areas of the application are downloaded from the Internet each time it is operate. It can generally be accessed from all internet-able cellular products (GIA)


Accessibility – an HTML5 mobile app (net application), are obtainable on most cell devices so you can get to a a lot broader viewers than if you had been to build a indigenous cellular application for say Iphone only. Cost – web apps use the same base code for all platforms (iOS, Android), although there is nevertheless perform to be done to guarantee the application is compatible across all platforms this brings growth charges down substantially.

Web apps offer a more quickly go-to-industry, because they are not subjected to distributor approval. Apple AppStore approval can get from months to months of analysis and good quality assurance.

Discoverability – With the increase in indigenous apps within the application retailers it will grow to be hard to distinguish whether web apps are any less noticeable presented there is a powerful marketing and advertising method on launch to support discovery.

Internet Apps offer you far more immediate and unfiltered entry to user behaviour analytics enabling targeted consumer cross-promoting options.

Internet appscan be pinned to the user’s smartphone menu to enable straightforward repeat access.


Performance and features is constrained in comparison to that of a native app as web connectivity is required and the software can not access smartphone functions such as geo-spot technology or drive notifications.
Less controlled person experience
Lack of standards across mobile browsers can make it very challenging to ensure your application is cross platform suitable.

(There is also the selection of constructing a hybrid indigenous/web app which makes it possible for developers to develop mobile apps that share their backend with their web software. A hybrid app could supply the perfect trade-off amongst expense and functionality for your business.)

Cell Optimised Site is basically your company’s website optimised for viewing on a mobile unit.


A cell optimised site is a basic transfer of the info and articles (or element of it) of your web site to enable cell user accessibility. Because the information and logic is previously there, (you are not creating anything new or any extended operation) cell sites can be extremely low-cost to develop.

Cell optimised sites provide more compact organizations the prospect to take advantage of the enhance in mobile lookup.

Consumer knowledge is tremendously enhanced as web page logic is optimised for viewing on a cell device.

If your website is created in flash then it will not be viewable at all by Apple device users – a cellular optimised site will boost your company’s visibility for Apple end users.


If your site is built in Flash then it will call for far more operate for that site to be viewable on Apple units.
A cellular optimised site as with HTML5 world wide web applications depends on net connectivity to purpose
Consumer experience is constrained to web primarily based steps.